The goals of promotional products are to increase awareness about your company, create goodwill, and establish good relationships. There are a few things to consider in getting the most value out of your products and we put together a quick list to help you do that.

1. The Recipient – Make sure the product you are giving away is a good fit for the recipient. Who will be receiving the promotional items you are giving away? Why is it a great product for that consumer? Consider the event or occasion for the giveaway, and what types of people will be in attendance to receive promotional products.
2. Usability – The more ways or various occasions a consumer can use a promotional item, the more valuable it is to that person. Judge how valuable your item is by the usability of it more so than how much it costs. The more it’s used, the higher your exposure and brand recognition.
3. Relation to Brand – How well does the product relate to your brand? If your company sells surf gear, you don’t want to give away ski jackets. If the promotional item relates well to the brand, it will resonate that much more with the recipient.
4. Brand Messaging – Consider how much space the promotional product has to display your logo or brand placement according to your needs. If you are giving away a promotional piece at a concert, you would want something that commemorates the event, which means more messaging, and you will need a product that has more space to customize. Think a memory stick versus a shirt. While the memory stick may be great at tradeshows with just your logo, the concert would probably require a shirt to be able to fit a larger message that commemorates the event.

Keep this list in mind when you go to www.Promo-Place.com to choose your promotional products and you will be sure to get the most exposure out of purchase.

Our Summer Promotion is currently going on and we are offering 20% Off summer items like Drinkware, Caps/Hats, and Knit/Polo Shirts. Use coupon code SUMMER20 at checkout to get your discount!

Don’t forget that other than the one-time setup fee, it is always free to add your logo and brand to your purchase. And, we are still offering Free Shipping on orders over $199!

Labels: branded products, custom embroidered logos, customized promotional items, customized promotional shirts, promotional products, promotional products use